Do you want to know how to find niches that are profitable but have low competition? Do you want to find new affiliate topics and expand your marketing efforts? You will learn how to find your next affiliate project by following the best practices in this guide.
1. Use Google Trends to find niches and explore them
A great tool for discovering low-competition profitable niches is Google Trends. In addition to considering factors such as location, date, and language, this tool analyzes the popularity of Google search queries. You can use the tool to learn how search queries and topics have evolved over time.
You can use it to find niches that are evergreen and new trending topics for future marketing campaigns and to predict their popularity. In our comprehensive guide to finding low competition niches, you can learn how to use Google trends.
2. Find a niche with monetization potential
Choosing a niche with multiple monetization opportunities is another way to find profitable niches with low competition. Choosing a niche with multiple monetization opportunities will help you improve profitability.
In addition to expanding your earnings, multiple monetization options reduce the risk of a major drop in your payouts. You can fall back on another monetization strategy if one fails to perform as planned.
Before launching a niche site, ask yourself the following questions:
- Which monetization methods are common in this niche?
- Are these methods relevant to your marketing plans?
- Does this niche offer affiliate programs?
You should make a list of all the different monetization methods you’ve found on other websites in this niche that seem to thrive. What are the monetization methods they are using? Are there any affiliate links visible? What is their monetization strategy?
Additionally, keep an eye out for less straightforward monetization strategies such as newsletters and gated content in your members’ area. You can try them out for yourself.
Find out which affiliate programs are available in your niche. Determine what type of commissions are typical in that industry. Are they recurring commissions or one-off payments? Find out the average amount you should expect to receive from regular sales.
Look for affiliate programs that will provide you with these answers:
- Is there a wide range of affiliate programs?
- How are the payouts structured? Do you receive recurring commissions or one-time payouts?
- Does the payout seem fair to you? Calculate the average value of your commissions.
3. Finding out the number of searches and how difficult they are for competitors
In order to find profitable niches with low competition, competitor research is one of the most crucial steps. A thorough competitor analysis will help you determine how competitive your sector is and how likely you are to succeed. Niche and keyword research is essential in planning and strategy for ranking in high-competition niches and keywords.
Finding a niche with some competition but not completely overcrowded is the goal. Niche markets with very little competition usually indicate low profitability and monetisation potential.
A method for evaluating low-competition niches
In order to determine how hard it is to succeed in a certain niche, there are several indicators. Using a tool like Semrush or Ahrefs is the most straightforward method. Check the cost per click, keyword difficulty score, and search volumes for the broadest keywords within a niche.
This is an indicator of how difficult it is to rank for a particular keyword based on a combination of factors. Backlinks and website authority are examples of factors that may influence a site’s ranking.
A niche must have a high search volume for its main keywords in order to qualify. Search volume reveals how many people will be interested in your niche.
Cost per click indicates the level of competition in the market for this niche. A high CPC for most of the main keywords in your niche indicates that advertisers are willing to pay to get their product in front of consumers. Clearly there is a market for your product. CPCs that are extremely high also suggest that the competition is fierce, and it might be difficult to gain exposure. At least not without spending a lot.
CPC and keyword difficulty score indicate the potential for making money in this niche.
Consider that the goal of this research is to determine how profitable and competitive a potential niche is. The actual keyword research: finding low competition keywords with decent volumes follows after you have chosen your niche.
4. Investigate potential sources of traffic
Find out what the traffic potential of a niche is before you decide whether it is worth your time or not. The only way to establish a stable income is to have many traffic sources available.
Find out what traffic sources are used by the top websites and social channels in your niche. You can find this information by using a range of free and paid tools. A few examples include Semrush, Ahrefs, and SimilarWeb. Analyze the websites’ traffic sources, including advertisements, organic traffic, and social media. Take note of which social media channels are used the most in this niche for driving traffic.
Pinterest and Instagram are popular with certain niches, while paid or organic traffic is necessary for others. Determine whether the most common channels fit your marketing strategy by making a list. Focus your efforts on niches that have sufficient traffic from the sources you intend to use.
Here is the fifth paragraph. Find a unique selling point for your niche
In order to succeed in any niche, you need to have a unique selling proposition. How will you differentiate yourself from your competitors? In addition, what will bring success to your website or channel? Selling more products and earning commission is aided by an effective brand.
Any niche can benefit from developing a unique angle. For highly competitive markets, it is especially crucial.ffiliate websites that simply repeat the same information, you want to provide readers with value through originality.
You want to take advantage of your strengths as a marketer when deciding your USP (unique selling point). Do you have a knack for writing original copy? Do you have a unique, downloadable guide or can you use humour, a wonderful story, or a fantastic story in your marketing plan?
What about your video editing skills and presentation skills? Write down what you would do differently or better than the top YouTube channels in your niche. It’s important to take successful findings from your competitors and integrate them into your content to make it stronger.
Make your content memorable, engaging, and unique by creating a distinct identity for it. You will quickly distinguish yourself from the vast majority of similar affiliate websites.
Your business should be able to find a niche with low competition that is profitable. Read our Ultimate guide for more information.
You can also earn 20% recurring commissions from each sale by joining our Supermetrics partner program.
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Here are five ways to find low-competition niches for affiliate marketing that are profitable
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