Finding Keywords for Your Niche or Industry: Keyword Research

In search engine optimization, niche keywords are highly specific long-tail keywords tailored specifically for a narrow niche of an industry. When you’re just starting out, it’s essential to optimize your site and your pay-per-click campaigns for niche-specific keywords, not just broad, popular keywords, which are difficult to rank for.

You can find it very difficult to predict the effects of a new search campaign when you’re just getting started-whether you’re a new affiliate marketer, new to a particular niche, or launching a new product.

Using our Free Keyword Tool, this guide will explain how to search for keywords in your niche in three easy steps. Read on for more information on how to find high-converting keywords for your niche.

The first step is to locate niche keywords by using a keyword research tool

You need to choose a niche before you can get started in earnest. Imagine you have decided to build an affiliate website that offers organic baby product reviews. No matter how much experience you have in baby products, it is difficult, if not impossible, to predict ahead of time what keywords are going to be profitable for your business.

The keyword research process allows you to identify a wide array of potential keyword opportunities, including less obvious terms that are likely to generate interest and sales. Due to the newness of this undertaking, there is no historical data to utilize as a predictor of future performance. Therefore, you will want to identify a good assortment of keyword options.

The Free Keyword Tool from WordStream is ideal for researching introductory niche keywords:

There are few keyword suggestion tools that provide more than a brief list of terms. Nevertheless, you are trying to generate a broad portfolio of keywords, including keyword variations which you might not have thought of on your own.

Here are some of the hundreds of keywords suggestions returned by WordStream’s niche keyword tool for the phrase “organic baby.” That’s a great place to start. Unfortunately, it’s very unlikely that you’ll ultimately benefit from any of these keyword suggestions.

The second step is to refine your niche keyword list

There is no inherent value in a list of keywords-they are merely suggestions. You need to do something with your keywords. To refine your list effectively, it’s imperative to find a method that works for you.

WordStream’s free keyword tool allows you to refine your search terms in several ways.

With the Keyword Tool, you can generate a comprehensive list of search queries along with their Google Search Volume based upon a keyword or URL:

Make sure you make your keyword list as specific as you can to your site, business, and personal interests. Keywords are only as valuable as they are relevant to you: you don’t have to adopt every suggested term, but you should be aware of them.You might be able to use them to inform your Facebook or Display advertising, after all.

The third step is determining how competitive the keywords you’ve selected are for your niche

Lastly, you need to assess the relative difficulty of ranking for each keyword phrase based on how competitive the phrase is. It is difficult to conduct this type of analysis based solely on relative “competition”.

Thankfully, we’ve developed a proprietary algorithm, which shows in the Keyword Tool as WordStream Opportunity Score (the rightmost column):

Our Keyword Tool can evaluate a particular search query’s viability within the context of your AdWords account once you’ve connected it to the Keyword Tool. This can help you eliminate less relevant keywords.

Ensure you are using the correct keywords, eliminating any extraneous (or too competitive) terms.

Finding Keywords for Your Niche or Industry: Keyword Research
Finding Keywords for Your Niche or Industry: Keyword Research

Do I have everything set up for my niche site’s keyword research?

Unfortunately, not quite. Step three should not be the end of your niche keyword research. Monitoring and tweaking are necessary for successful keyword targeting.

Your efforts have gone into identifying the best niche keyword opportunities-now you can use those resources by tracking how those keywords do on your site and in relation to your specific business goals. Keyword tools don’t guarantee that the traffic they send from search results will be relevant to your site, and they can’t guarantee that you’ll rank for the keyword they returnIn the end, engines will convert. Make continuous keyword research a priority and analyze and act on your keyword research as soon as possible to improve your results.

 Find keywords easily and for free

Finding some keywords is the first step to identifying your keyword niches! Simply enter a broad keyword related to your business, select your industry, and select your country to use the WordStream Free Keyword Tool. You can begin using the Free Keyword Tool immediately and generate a list of highly relevant keywords at no cost to you. In no time at all, you will discover your most profitable keyword niche!

Simply enter your email address—and indicate whether you’re most interested in PPC or SEO—to get a complete idea of what keywords you can target. Our team will send you the full list of suggested keywords straight to your inbox!


Here’s what you need to know about keyword niches if you still have questions! Click here for the complete guide.

Discover Your Perfect Keyword Niche and Master PPC & SEO

Keywords are at the core of search engine marketing (SEM), whether you are working on the paid side or organic side. As a result of making your business visible in search results, keywords give you the chance to contact your prospects at the right time.

Using PPC to reach out to your prospects, keywords are your tickets to a real-time auction in which you and your competitors contend for top placement on SERPs (Search Engine Results Pages). In addition, if you’re using SEO to meet your prospects, keywords are crucial to letting search engines know what your content is about – increasing the likelihood that your website will attract the right users.

Creating a list of keywords and getting started is not enough. Search engine marketers who are successful in both PPC and SEO understand the importance of grouping together closely related keywords, or niche keywords.

Now let’s dive into the meat of this guide. Here are the things you will learn:

  • Keyword niches: what are they
  • and why are they important
  • for search engine optimization
  • optimization

optimization, and how to build them

visit our website for more information

Finding Keywords for Your Niche or Industry: Keyword Research

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